From pilgrimage to the runway: Saudia Airlines launches its own fashion collection

Saudia Airlines fashion collection / Collage by Kursiv.media, photo editor: Adelina Mamedova

Saudia Airlines has unveiled its first-ever clothing brand, introducing a collection inspired by the aesthetics of air travel. The line includes tracksuits, dresses and varsity bombers in shades of green and blue — the airline’s signature colors. The debut took place during Riyadh Fashion Week.

According to FashionNetwork, each piece features the airline’s code, SV, prominently displayed on the garments. Saudia plans to release seasonal capsule collections in the future.

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The launch of the contemporary fashion line reflects the airline’s broader ambition to expand its presence in the global lifestyle and fashion markets. Previously, Saudia was best known for operating flights for religious pilgrims.

In this context, the move feels natural: Emirates and other airlines have long introduced branded clothing lines, using fashion as a way to extend their identity beyond the airport.