Tom Holland addresses Kazakh content creator and likes his post

Collage by Kursiv.media, photo editor: Adelina Mamedova

Kazakhstani travel content creator Dastan Mukhamedrakhim came into the spotlight of the global film industry, as Tom Holland, the star of the «Spider-Man» film series, noticed and liked his post.

Mukhamedrakhim became an official partner of Sony Pictures and Marvel in a global promotional campaign for the new film «Spider-Man: Brand New Day.» The culmination of the collaboration was Tom Holland’s personal video message.

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A post shared by Dastan Mukhamedrakhim (@bydastann)

Prior to the release of the new film, the studios launched an international flash mob: around 20 content creators from around the world received exclusive trailer clips that had to be posted at a strictly specified time.

Although Mukhamedrakhim’s post was published at 5:30 a.m. Kazakhstan time, the video immediately went viral, garnering around 3 million views. The studios’ official accounts and Holland himself supported the post.

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A post shared by Dastan Mukhamedrakhim (@bydastann)

The content creator was especially proud to stand against the backdrop of Kazakhstan’s landscape and to speak his mother tongue in a video watched by a global audience.

Holland addressing Mukhamedrakhim by name in a video message came as a surprising move both for the content creator and his followers. The actor praised his contribution.

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A post shared by Дастан Мұхамедрахым (@bydastan.kz)

Users in the comments actively share their emotions and congratulate the content creator, expressing pride in Kazakhstan.